Aims - to generate UK press coverage of Point101's photography holidays to Marrakech and Abruzzo

Coverage highlights - individual press trips secured for a number of high profile UK newspapers, resulting in a major feature in The Guardian, which directly generated so many new bookings that additional holidays were added to the original programme to meet with the high demand.  An additional large-scale feature appeared in Metro and watch this space for further coverage due later in 2008...

Le Manoir de L'Aufragere

Aims - to raise awareness of L'Aufragere's range of residential cookery holidays and, more recently, to use PR and media relations to aid the sale of the business.

Coverage highlights - after securing individual press visits for a number of high-profile national travel journalists, coverage appeared in The Observer, The Independent, Daily Mail, and Sunday Express, plus a selection of consumer travel and in-store magazines such as BBC Good Food, Living France, French Property News and France Magazine.  The business was also featured in The Sunday Telegraph's property section and news pieces appeared in various nationals including the Daily Mirror and The Times.

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