It’s no secret that online PR and social media are important to any brand nowadays and should be a key focus of your marketing plan. Often, there’s no better way of connecting with your customers than through a carefully planned and executed online approach – I won’t preach about it; you already know it’s about engagement rather than numbers… building a relationship directly with your audience and ensuring that your brand has a presence (and personality) in the online media homes frequented by your customers. These ‘homes’ could be Facebook, Twitter and YouTube, or blogs they follow, discussion forums they participate in and online news portals they engage with.
Many of my clients now undertake their own social media campaigns in-house, but increasingly I find people seeking my advice when it comes to learning how best to use the internet for customer engagement.
Therefore, combining my own knowledge with that of LS Media’s brand new Social Media expert, Kelly Cairns, I can now offer a complete strategic overhaul service for brands wishing to step up their game in this sector. LS Media’s bespoke Social Media Planning Package comprises:
- An in depth analysis of the your current use of social media, if any;
- Competitor research – looking at how your competitors/similar businesses are using social media effectively;
- Identifying and formulating a strategy and way forward for you in social media;
- Recommending platforms that would drive the most sales/traffic;
- Recommending tools and providing guidance on how to use them effectively;
- Hints and tips i.e. use of hashtags, suggested tweets at certain times of the day etc.
The Package includes a complimentary 2-hour consultation with Kelly, so you have the opportunity to ask questions and come back for additional advice/support. Effectively, you receive everything you need to run your own successful social media campaign. However, as not everybody has the capacity or man-power to take things forward by themselves, Kelly and I can now also implement the entire social media campaign for you.
If you’d like further information about this brand new service, please call on 01234 752 663 or send us an email.
