Recent campaigns and coverage

- Charity PR clients -

The WAY Foundation

Aims - to secure radio coverage for WAY, the only national charity for people who were widowed before they reached 50. Using Father's Day and International Widows Day as hooks, along with interesting real-life case studies and stats relating to the number of people widowed in the UK each year, the ultimate aim was to secure interviews and features on UK radio.

Coverage highlights - interviews with WAY's Chari and a selection of real-life case studies secured on a range of UK radio stations, including BBC Manchester, BBC Southern Counties, BBC Radio Coventry & Warwickshire, BBC Devon and BBC Radio Solent. The interviews were all 10-20mins long and reached over a million UK adults.

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