Recent campaigns and coverage
- Book launches -
Overcome Your Fear of Flying
Aims - to launch the latest self-help title from Sheldon Press.
Coverage highlights - I secured a centre-page spread in The Independent, which included an author interview and some 'top tips' extracted from the book. In addition, we created a 'top tips' feature for the Daily Mail and landed a major piece in Scotland on Sunday.
Interviews with all three authors were secured on a number of national and regional radio stations, including: BBC Radio Five Live, BBC Radio Wales, RTE1, Radio City, Talk Radio Europe and various local BBC stations.
The PR messaging has reached in excess of 17 million adults, making this LS Media Ltd's most successful book launch so far.
Movie Therapy - How it Changes Lives
Aims - to launch Bernie Wooder's first book on Movie Therapy, the form of psychotherapy he pioneered in the UK.
Coverage highlights - interviews with the author secured on a number of popular UK radio stations, including BBC Scotland (Movie Cafe), Trisha Goddard on CityTalk FM, BBC Radio Coventry & Warwickshire, BBC Bristol, BBC Manchester, BBC Leeds and BBC Merseyside. In addition, a full page feature was secured in the Daily Express and we achieved another major national piece in the Mail on Sunday's You magazine. Further coverage appeared in Psychologies magazine.
The campaign has already reached more than 5 million UK adults and its success has led to the author being offered his own regular radio show.
Click here to read Bernie's comments on the campaign.
My Life as a Mood Swinger
Aims - to implement a print media PR camapign with a local focus, for Clive Wild's autobiographical book charting his battle with bipolar disorder.
Coverage highlights - the author was interviewed by two major local newspapers which resulted in a double page spread in the Warwickshire Telegraph, as well as a large news feature in the Warwick Courier.
Bully Boss
Aims - to launch Helen Christina's major new book, Bully Boss, lifting the lid on workplace bullying.
Coverage highlights - interviews with the author secured on a variety of UK radio stations, including LBC, BBC London, BBC Leicester, BBC Jersey, Radio Clyde and Wythenshaw FM, reaching more than 1.5 million UK adults.
Click here to read Helen's comments on the campaign.
To discuss how I might be able to help your business, simply call me on +44 (0)1234 752 663 or send me an email.