Recent campaigns and coverage

- Parenting PR clients -

Sporty Bump

Aims - to launch Sporty Bump, a brand new range of sportswear aimed specifically at pregnant women and those trying to regain their pre-pregnancy figure.

Coverage highlights - initial 'capsule collection' products featured and reviewed in various national parenting and fitness/health magazines including Mother & Baby, Health & Fitness Magazine, Spa World, Underlines and online sites such as the UK Parents Lounge, ForParentsByParents.com, BodyGuide.co.uk, FemaleLifestyle.com and FemaleSoccer.net.  Competitions were also secured on a number of high profile parenting websites: babyexpert.com, mumsnet.com, askamum.co.uk as well as in Pregnancy, Baby & You magazine.

Finally, a carefully-executed celebrity-courting exercise secured product endorsements from various pregnant screen stars, including:

Tamzin Outhwaite: "I couldn’t find decent maternity sportswear anywhere, so I was delighted when I discovered Sporty Bump – the range is versatile, comfy and stylish - I love it!”

Jill Halfpenny: "Sporty Bump is stylish and practical and is the perfect workout gear for me to stay fit and healthy both during and after my pregnancy.  I love it!"

Click here to read the client's comments on the campaign.

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